• slidebg1
    Bringing together
    LGBTQ+ Advertising,
    Marketing & New Media
    professionals
    Virtual Advisory Group
    Connecting Media & Brands to the
    Global LGBTQ+ Advertising & Marketing Community

LGBTQ+ Virtual Advisory Group - Some of our past programming

We have a variety of programming tracts we've brought online,
including virtual advisory group discussions, workshop presentations, and expert panel discussions.


Round Table Panel Series: Travel & Tourism

In this episode of LGBTQ+ PopOn, we focus on travel & tourism, with a focus on how our panelists see travel changing and opening back up again in 2021.

From a recent WSJ article, hotel occupancy and restaurant reservations are up, airplane tickets are on the rise, and consumers have spent more on gyms, salons and spas in the past few weeks than they have during the entire pandemic and quarantine.
https://www.wsj.com/articles/economy-revs-up-as-americans-increase-spending-on-flights-lodging-dining-out-11616146202

In addition to the topic of travel opening back up, we also chat about the Visit Britain #LoveIsGreat LGBTQ+ campaign, as well as IGLTA and their upcoming convention in Atlanta in September 2021, which may very well be one of the first in-person conferences and conventions most of us will be attending this year. David Paisley discussed a few highlights from their survey on LGBTQ+ travelers and COVID-19. Donnya dove into the new opportunities to be found in the world of remote and nomadic workers.





Panelists:
  - John Tanzella: IGLTA
  - Paul Gauger: Visit Britain
  - Donnya Piggott: Pink Coconuts
  - David Paisley: Community Marketing & Insights

Supporting Links:
LGBTQ Travel Consumers and COVID-19: May 2020
https://cmi.info/documents/temp/LGBTQ-COVID-Travel-2020.pdf

LGBTQ Travel Consumers and COVID-19: Oct 2020 Update
https://cmi.info/documents/temp/CMI_LGBTQ-COVID_FollowUp_Oct-2020.pdf

IGLTA Convention: Atlanta - September 8-11, 2021
https://www.igltaconvention.org/

IGLTA Post COVID-19 LGBTQ+ Travel Survey Results
https://www.iglta.org/Post-COVID-19-LGBTQ-Travel-Survey



Expert Panel Discussion: Podcasting

LGBTQ+ Podcasting: we had several individuals who are currently operating successful podcasts online. Our podcast panel included:
  - Daryn Carp & Liz Culley - Scissoring Isn't A Thing
        Follow them on Twitter
  - Alexander Rodriguez - On The Rocks With Alexander
  - Brad Fuhr - #ILoveGay Palm Springs Podcast
        #ILoveGay Palm Springs Podcast on Apple
  - Thomas Lopez - Let's Talk About Gay Stuff





Moderated questions included:
  - How did you get started with this?
  - What sets your podcast apart from some of the others out there? What makes your podcast unique?
  - Who has successfully grown their podcast into a real, revenue-generating business?
  - What do the revenue streams look like? Sponsorships?

A few takeaways:
  - Weave your advertising messages into the content and content style of the actual show...
      this will make it sound more like a real message and not just an advertisement.
  - Work with engaged small businesses, who you're not only promoting,
      but will also promote you and your show to their networks as well...
      the same goes for staying engaged with others in your industry,
      making such a relationship a true win-win!

We had over 40 attendees with us as well, where they asked questions related to how to start a podcast, how often they should create content, etc.
Current Supporting Articles:
  - 49% of podcast fans approve of ads, but volume concerns grow